Trademark Attorneys Lawyers- A trademark (Commonwealth English: trade mark) is a distinctive sign of some kind which is used by a business to identify itself and its products or services to consumers, and to set the business and its products or services apart from those of other businesses. A trademark is a type of intellectual property, and in particular, a type of industrial property.

Trademarks are generally distinctive symbols, pictures, or words that sellers affix to distinguish and identify the origin of their products. Under some circumstances, trademark protection can extend beyond words, symbols, and phrases to include other aspects of a product, such as its color or its packaging. For example, the pink color of Owens-Corning fiberglass insulation or the unique shape of a Coca-Cola bottle might serve as identifying features.

The purpose behind United States trademark law is to protect consumers. Certainly, giving a trademark owner a right to sue to protect consumers does provide protection for the mark, but that does not change the central focus of the trademark laws. The way the trademark laws approach protecting consumers is by prohibiting even the likelihood of consumer confusion. The core element of determining whether trademark infringement exists is to inquire whether the "reasonably prudent consumer" is likely to be confused as to the origin of the good or service bearing one of the marks.

Each and every patent and trademark matter is different, as are the facts surrounding it. Consequently, the contents of this website are intended only to be general information regarding patents and trademarks. As it is general information about patents and trademarks, it should not be considered legal advice regarding your individual patent or trademark matter. Should you desire specific legal advice regarding your patents or trademarks, you are encouraged to contact a patent attorney who is registered with the U.S. Patent and Trademark Office.

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